Movies allot a fair share of the market budget to online media. In addition, the web is relied upon heavily for word-of-mouth publicity and sales of movies and music. It is thus only natural that movie merchandising moves online. REF : INDIAVISION 14:46:00
Since I haven't got an invitation yet, I don't think, it's (wedding) happening..REF : KERALANEXT 13:34:00
He isn't someone who makes dull films. So yes, of course the entertainment level is quite high here. Moreover dialogues by Niranjan (Iyengar) have taken the film to a different level altogether..REF : INDIAGLITZ 13:27:00
Of course Madhur's 'tadka' of sensationalism is all there.REF : INDIAGLITZ 13:27:00
She is particularly good when she dons the no-makeup look and allows herself to go with the flow of the emotions. But when she is called upon to strut around like a heroine, she is, surprisingly, far less convincing.REF : WALL STREET JOURNAL 13:06:00
Most of the characters are caricatures and the lines that they speak border on the corny, if not on the outright ridiculous.REF : WALL STREET JOURNAL 13:06:00
The actress has never used her eyes this emphatically before; they change their colour and sparkle with the tone of a scene.REF : WALL STREET JOURNAL 13:06:00
he premise itself had the potential to draw an engaging portrait of a complex leading lady and her turbulent life but it never skims past the superficial.REF : WALL STREET JOURNAL 13:06:00
Same old jibes, insecurities, conflicts, threats and scandals…. There’s nothing innovative about Madhur Bhandarkar’s Heroine.REF : WALL STREET JOURNAL 13:06:00
It may not be worth the anticipation and your money.REF : WALL STREET JOURNAL 13:06:00
All said and done, the film may be a one-time watch.REF : WALL STREET JOURNAL 13:06:00
For her fans, the film is a treat!.REF : WALL STREET JOURNAL 13:06:00
Does ‘Heroine’ work? Yes, but only because of Kareena Kapoor.REF : WALL STREET JOURNAL 13:06:00
From doing the raunchy act in ‘Halkat Jawaani’ to….. the I-don’t-care-attitude of a confident actress, Kareena makes Mahi memorable and lovable.REF : WALL STREET JOURNAL 13:06:00
The film could easily be written off but for Kareena’s performance.REF : WALL STREET JOURNAL 13:06:00
I have given this film my 200%. Now I'm waiting for the verdict. Good, bad, ugly, I want to know what the industry and my fans have to say. It is my birthday and the only gift I want today is for my film to succeed. We actors are greedy people; we want praise and more praise..REF : DIGITAL SPY 11:27:00
In a career spanning a decade, Heroine is one of the films I have felt very close to. I have invested so much in this film emotionally that at the end of it, it has left me drained. In fact Mahi is someone who has stayed with me... and in the coming days I need to exorcise her. The film is such an obsession with me; it almost feels like my first-born.REF : DIGITAL SPY 11:27:00
Even my mother and my sister asked me whether I was sure that I wanted to do this role. I just felt the need to do something different, and when I say different I do not mean that it has been skin show. Playing a bold and aggressive heroine was a challenge that I enjoyed..REF : DIGITAL SPY 11:27:00
Ash is an icon; she is a beauty. She would have done the film differently. And I have approached the role very differently. I don't think I can make any comparisons..REF : DIGITAL SPY 11:27:00
Why is he nervous? He shouldn’t be nervous.REF : BOLLYWOODLIFE.COM 10:59:00
In my mind I am already married to Saif. We are living together, spending time with each other. So it doesn’t matter. I don’t know why it’s such a big thing.REF : BOLLYWOODLIFE.COM 10:59:00
The film that Bhandarkar has made is indeed disappointingly mechanical. Mercifully, Kareena does demonstrate that she has a feel for the character. But, then, why wouldn't she? After all she plays herself in Heroine..REF : FIRSTPOST 10:17:00
The Bhandarkar school of cliches.REF : FIRSTPOST 10:17:00
Heroine is drably monotonous, its insights are shallow, most of the characters are caricatures and the lines that they speak border on the corny, if not on the outright ridiculous..REF : FIRSTPOST 10:17:00
Mahi was one of the toughest characters I have played. Mahi is completely imbalanced and she's a grey character all the way. In real life, I'm very balanced. I know exactly what I want out of my career and my personal life..REF : ONEINDIA 07:17:00
Ash is an icon; she is a beauty. She would have done the film differently. And I have approached the role very differently. I don't think I can make any comparisons..REF : ONEINDIA 07:17:00
Nothing succeeds like success..REF : BOLLYWOOD MANTRA 07:04:00
Arjun did go for a couple of promotional events. But the focus of the film is Kareena. After all it is titled Heroine. Very few questions came Arjun's way and they were mainly about his intimate scenes with Bebo. So he decided to stay out of it..REF : BOLLYWOOD MANTRA 07:04:00
We will go wherever Bappa calls us!.REF : ONEINDIA 06:43:00
Whenever Saif and I do it, our fans will hundred per cent know. Nobody knows about my wedding. I want people to talk about my film rather than my wedding. Whenever we decide it is the right time, we will tell the world about it. And currently, this is not the right time.REF : SAMAYLIVE 05:54:00
